Lucid Points

Land of Misfit Toys  

Guess I am on a viral marketing kick – here is a clip to the first in a series of interviews with the Sun, of Jimmy Dean commercial fame.  (Favorite quote:  “You do realize I am a essentially a, uh, fusion reactor, don’t you?”) Part 1: [youtube]0GcDUxVDVLo[/youtube]

Geico has really great commercials, and I especially like the caveman series such as the one where he is with his therapist and his phone rings and says “Its my Mom… I’ll put it on speakerphone.” They’ve taken it one step further with Caveman Crib – enjoy!

A few years ago, I thought open-source software was about licensing (particularly being ‘free’ software), and imagined that those creating, supporting, and using open source software as bucking the establishment, trying to stick it to the MAN types that did not want to work within the capitalist system (UC-Berkeley came to mind).  Furthermore, I figured that it [...]

Scoble has a post about “Netflix is dead” and that is simply ridiculous in the time space we currently live in. P2P with Verisign and Adobe?  Please.  *Maybe* Apple could pull this off, maybe even Microsoft, but no way could these two do it.  Can’t even imagine that these two even have the corporate culture [...]

ProphetLine, a pos software company I used to work for, has released a new version of their software that has what many specialty retailers need, but previously could not afford – a retail stock ledger.  With this report and others built into the system, retailers can make incredibly well-informed buying decisions based upon inventory turn [...]

We often do search engine optimization work for our clients.  Some are in highly competitive businesses that will take months to see results, others are in uncompetitive, or slow-to-adopt technology markets that are easy to push them to the top of the SERPs. However, for long term results, regardless of competitiveness, Karma comes into play. [...]

Getting back on subject, I wonder what it takes to get customer immersed? Sometimes it is hard. Recently, I had a customer that had communication problems with his staff and he thought that everything that was broken was our fault, even though we had no knowedge of the problems (which really were not ours anyway, [...]

Over on Brand to be Determined,  Ed Shipul has a post for a great website for listing things that I can do, appropriately titled ThingsICanDo.  It is intended to be an alternative resume website, but I think its potential goes farther than that.  Imagine being able to filter all the way down for someone with the [...]

Wow, so lets see;? one of the things we do over at Kirkham Systems is Internet Marketing.  This means we actually do more with a website than just build it – we actually help?clients realize the full potential of their website?by not only making it interactive with their site visitors, but we also?help their site, [...]