Lucid Points

Ok, now that Scoble and others have been mentioning it, I finally got around to checking it out.  The best idea of what it possibly is can be found here.  [EDIT - I figured this one would go down]? Now, the best place to find it is here. This could be the holy grail of [...]

To immerse yourself into your customer means 1) engaging them in different ways and at different levels, using any method appropriate for the engagement. Sometimes, it could be postal mail (yes, there are many people that still use this method – you should go to your mailbox and look inside – some companies even send [...]

I ended the first part with the following entry: “If all of these things are correct, your customer is immersed. So, how does Customer Immersion occur, and how is the web a great way to enrich this experience?” Grammatically, I’m not sure the first sentence is correct (any English grammar specialists willing to lend a [...]

Long, rambling thoughts on engaging customers through cross-channel media to achieve Customer Immersion.

The irony of the latest Tiki Bar TV’s “Skull and Bones” video was a little lost on me at first…

… A business blog, done correctly, will advertise your business, build brand, and educate your customers very easily, and more cost-effectively than any other type of media…